in São Paulo, Brazil who is deeply obsessed with the color yellow
– as you can see in almost
everything she did.
🦈 Currently at
Wieden+Kennedy SP
One of the coolest facts about me is that my uncle
is quite famous in my hometown. Back in the '90s, he had a country band that scored some pretty big hits, like
“Soy El Chamamé” and “El Mencho Cirilo,” which played on every radio station in the tiny town of Camapuã.
Thirty years later, the band is still going strong, and to celebrate this major milestone for them, I decided to pay homage to their first album — and my personal favorite — by creating this rebrand, which feels very much like me in every possible way.