in São Paulo, Brazil who is deeply obsessed with the color yellow
– as you can see in almost
everything she did.
🦈 Currently at
Wieden+Kennedy SP
In modern football, everything is for sale. Jerseys. Stadiums. Even names. And with them, history,
identity, and the bond with fans. But what if a naming rights deal could do the opposite?
By leveraging a historical coincidence with
a 100-year-old Brazilian fourth-division
club, UBERLÂNDIA SPORT CLUB became
UberLÂNDIA SPORT CLUB. The first naming
rights deal that changes everything
without changing anything.
ROLE: Art Director & Graphic designer
at Cannes Lions Festival
Fish are not as healthy an alternative to red meat
as we think: they are contaminated with heavy metals dumped in the oceans. To make people aware of it, we fought heavy metal with heavy metal: creating a heavy metal band, named Heavy Metals, that sing about
the heavy metals found in the fish we eat. Formed by the vegan legends Rodrigo Lima from Dead Fish, Juninho from Ratos de Porão, Iara Bertolaccini from BlastFemme and Dirk Verbeuren from Megadeth.
ROLE: Graphic designer
With definitions written by strong and talented
women from different fields, with different cultures
and backgrounds. Each page was illustrated and diagrammed in a different way, to enhance each
of these definitions. Because a word with such
a plural meaning as “Sororidade” deserves much
more than a simple definition.
ROLE: Graphic Designer & Illustrator
Sea Shepherd, the fiercest non-profit organization
in the world, completed 25 years of fighting to protect
the Brazilian marine ecosystem from politicians, businessperson, corporations, and brainless people
who finance, support, or practice illegal fishing.
So, to honor that milestone, we decided to launch
a commemorative collection of t-shirts printed with
real newspaper reports about how we were a pain
in the ass to those trying to profit from exploring
the ocean. If they hated our t-shirt before, imagine
now. Those fish-slaying fuckers.
ROLE: Concept, Art Director & Graphic Designer
So...
This is just a playful proposal that, unfortunatly,
will never see the light of the streets but will forever
live in our hearts. Don't take this too seriously!
Dea and I were just having a blast (pun intended,
of course) doing silly layouts. And Carlos blasted
some cool headlines as he usually does.
ROLE: Concept and Graphic Designer
Illustrations made by my dear friend
Gabriel Gambirasio
While waiting for answers after her brother’s
disappearance, Mirella, who lives in the northern
zone of São Paulo, encounters a situation
that changes her night.
Made with my best friend,
and favorite director, Guto Gomes.
(Hey dude, when they're gonna
see the next one?)
Have you ever thought about the amount of strength,
sweat, and dedication it takes to raise a music fan
on your shoulders, run for the next stage, or even swim
over a crowd? And, yet, concertgoers are being completely ignored during this sports season. But not
by Budweiser, the official beer of the world's greatest festivals. So that's our ode to them. For those who don't do it for the medals, but they sure deserve it. Nevertheless, there's an athlete in every music fan.
ROLE: Graphic designer
We created a spot showing how a bride should look while driving the new Ford Territory.
ROLE: Art Director
One of the coolest facts about me is that my uncle
is quite famous in my hometown. Back in the '90s, he had a country band that scored some pretty big hits, like
“Soy El Chamamé” and “El Mencho Cirilo,” which played on every radio station in the tiny town of Camapuã.
Thirty years later, the band is still going strong, and to celebrate this major milestone for them, I decided to pay homage to their first album — and my personal favorite — by creating this rebrand, which feels very much like me in every possible way.
We took over four different cities in Brazil
with a massive OOH campaign to show that going
with Uber is always the smartest choice.
ROLE: Concept & Art Director
In 2021 I had the honor to visit my great friend (and favorite photographer) Luiz Braga's exhibition. I gave him tons of big hugs as we walked arm in arm around the gallery, talking about his photos, art and the Amazon rainforest. That night he convinced me to pursue
a creative career and, 2 years later, when I decided to stop joking around and take my graphic design passion seriously, I made my very firsts posters.
And, because I'm a sensitive human being, the posters are about that exhibition that changed my life forever.
I hope you guys like these as much as we do!
I used to be (or really wanted to be) an artist. In fact, art
is something I crave so deeply in my heart that I even went to college for it. I didn’t graduate, though, because
a true artist doesn’t need a diploma — they need passion and courage.
So, with that in mind, if I’m not distorting typefaces and adding horrendous (but veeeeery cool) effects to every graphic piece I make, you can find me drawing, writing, and painting things that some people — like my mom
and my nana — find pretty decent.