in São Paulo, Brazil who is deeply obsessed with the color yellow
– as you can see in almost
everything she did.
🦈 Currently at
Wieden+Kennedy SP
In modern football, everything is for sale. Jerseys. Stadiums. Even names. And with them, history,
identity, and the bond with fans. But what if a naming rights deal could do the opposite?
By leveraging a historical coincidence with
a 100-year-old Brazilian fourth-division
club, UBERLÂNDIA SPORT CLUB became
UberLÂNDIA SPORT CLUB. The first naming
rights deal that changes everything
without changing anything.
ROLE: Art Director & Graphic designer
at Cannes Lions Festival